Dragon Rouge – we are a global design and innovation business. We put talent and ideas at the centre of our activity to deliver powerful brand performance. We design strategies, initiate the creation of new products and services, create identities and communications – and engage people in making their companies great.
|Address:||ul. Janczarów 27, 02-960 Warszawa, Poland|
|Phone:||+ 48 22 651 84 20|
|Wyborowa Limited Edition||When designing this limited edition bottle, we took inspiration from XXth century architecture and Cracovian avant-garde design, and combined this with the classic Wyborowa bottle shape. The unusual stand out texture used on the bottle is based on the iconic ‘W’ for Wyborowa. We wanted to create a design that echoed Wyborowa’s class and had a great on shelf presence as a collector’s object.
We are thrilled that the project was well received by both consumers in shops and by one of the most influential creative competition juries in Poland.
|REDD’s||Redd’s is one of the leading brands in flavored beers category in Poland.
We were asked to help it become iconic – hence the single-minded and powerful R design that stands out and helped Redd’s regain its market position. It was voted the best flavoured beer packaging by Polish consumers.
|FAKTORIA WIN||Even though the wine market in Poland is growing very quickly, consumers have a problem with choice. Eurocash invited Dragon Rouge to design a system to present the wine so that buyers could decide faster and more effectively.
We asked ourselves: when do we often buy wine? When there is an occasion! A simple answer became an architecture direction – we divided the shelf into 5 sections: for a gift, for a date, for a meal, with friends and to relax. For every wine we developed descriptions informing about type and price. For those who can’t decide, there is a special section in red – so if you’re not sure which occasion to choose, take the bottle from this part of the stand. It’s a simple and easy way to buy and choose wine.
|DULUX||Decorative paints market has recently become a very competitive area, but however less diversified. Producers have come to offer similar product concepts, use similar color codes and communicate similar parameters and benefits. Given this homogeneity, changes had to be introduced so that Dulux brand could stand out with its unique and high quality image.
New packagings were also supposed to present a coherent, visible and outstanding offer, facilitate the paint choice as well as the color selection and drive emotions by implying that Dulux isn’t a mere decorative paint but also a way to welcome happiness within your four walls.
Dragon Rouge designed packagings for various product groups that communicate various characters in an attractive and clear way. Style Inspiration packagings are the most inspiring and emotional. They use color associations with particular country or region to trigger positive emotions and achieve specific ambience (Colors of the World) as well as communicate refined decorative effects (Glamour).
Differentiated but coherent designs communicate clearly the character of each product group, by building an outstanding and customer-friendly quality image of Dulux brand – the brand that introduces beautiful colors into your life.
|JACOBS||Jacobs Krönung (available on some markets as Monarch) is a brand with a special heritage, it’s a symbol of highest quality, popular and valued in many countries around the world. It’s also a brand that has an extraordinary power of drawing people closer. The unique aroma gives an excuse to stop for a moment despite the everyday rush, it’s an invitation to meet and talk.
At Dragon Rouge we made sure that this special idea came alive through the new visual identification system for CEE markets. The project involved a few dozen products – the entire brand portfolio starting from a wide range of soluble coffees, through ground coffees, up to the most refined group of beans coffee.